When a business is struggling—whether underperforming or in financial distress—the key to securing financing isn’t just about the numbers. It’s about answering one critical question: Why now? Lenders and investors need to see a credible path to better outcomes and confidence that the time is right.

The answer lies in demonstrating what’s changed. Has leadership addressed the core issues? Are there new market opportunities or operational improvements creating momentum? Perhaps financial obligations have been restructured, or strategic partners are in place to drive success. These shifts turn risk into opportunity.

At Sinclair Range, we specialize in helping businesses build and deliver their “why now” case. With the right strategy, even underperforming companies can secure financing and move toward a stronger future.