Brand Power, Receivership Risk and Office Struggles

Join Scott Sinclair, Founder and President of Sinclair Range, for your weekly window into the real world of deals, decisions and business adventures. This week, we look at how brand eliminates the sales cycle, the risks of a receivership motion, and the frustrations of office providers who don’t deliver.

In this episode:

• Lesson of the Week – Power of the Podcast Brand is positioning, consistency and attention. From ads in the Ottawa Business Journal in the 1990s, to early blogging, to today’s podcasts and livestreams, consistent content has eliminated the sales cycle. Brand does the heavy lifting before you ever walk in the room.

• Interesting Deal of the Week – Receivership Motion We are preparing for a receivership hearing next week. It is do-or-die against a hostile counterparty. No matter how strong your case, court is always a roll of the dice. The risk has to be weighed against the option of settling.

• Struggles of the Week – Office Problems Shared office space has always been part of my business, from HQ in Ottawa in the 1990s to today. The model works until it doesn’t. Billing disputes, withheld messages, and poor service are the downside when the provider fails to deliver.

• The Inner Circle The Inner Circle: Deals & Capital is growing. Founders, executives and advisors meet every two weeks to pitch deals, share challenges and sharpen strategy. Next week a world-leading personal branding expert joins us. Free, practical and valuable. Join us.

If your company is navigating growth, distress or dealmaking, Sinclair Range is here to help. Connect with us for expert guidance on capital raising, restructuring and more.

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