Lenders thrive on predictability. Uncertainty—whether in financial reporting, market position, or leadership stability—is a red flag that can hinder your ability to secure the capital you need. So, what creates this fear, and how can you alleviate it?
In times of financial distress, it’s easy for business leaders to fall into a victim mentality. Challenges like interest rates, government policies, supply chain disruptions, or foreign competition often dominate the narrative—not as problems to solve but as excuses to justify inaction. This mindset, driven by confirmation bias, reinforces the idea that external forces are to blame, leaving internal solutions unexplored.
In the world of financing, tough situations are unavoidable. Deals often come with complications—“hair,” as we call it—and it’s tempting to brush those issues aside, hoping the prospective lender or investor will focus on the future instead. But here’s a lesson learned from decades of experience: addressing challenges head-on isn’t just the right thing to do—it’s the smart thing to do.
Securing funding for a tough deal is about more than just numbers—it’s about the story behind them. Investors and lenders aren’t just looking for financials; they need to see a credible plan and a compelling change narrative.
When a business is struggling—whether underperforming or in financial distress—the key to securing financing isn’t just about the numbers. It’s about answering one critical question: Why now? Lenders and investors need to see a credible path to better outcomes and confidence that the time is right.
